Master lock combination movie#
In the episode "Mega Movie Myths" of the Discovery Channel's show MythBusters, this famous ad was tested by shooting a Master Lock padlock by a rifle. Master Lock would continue running similar ads during future Super Bowls, spending almost their entire annual marketing budget on the single commercial. In 1973, Master Lock ran a famous Super Bowl ad where one of their locks survived being shot by a sharpshooter, thereby proving its durability, thus the slogan "Tough Under Fire". Fortune Brands Innovations owns Master Lock along with American Lock and SentrySafe. In 2014, Master Lock acquired SentrySafe. American Brands was renamed to Fortune Brands in 1997.
He was succeeded as president of Master Lock by co-founder and long time friend Sam Stahl.Īmerican Brands acquired Master Lock in 1970. In 1939 Master Lock moved to their current facility at 2600 North 32nd Street, Milwaukee, Wisconsin. Many of these padlocks were used to lock down establishments that disobeyed prohibition laws. Soref's design went on to be wildly successful, with federal agents placing large orders. Soref's inspiration for the design was from bank vault doors and battleships of the time. Padlocks of the time were all hollow and suspectible to various forced entry techniques, particularly impact with a hammer. Soref invented and patented a padlock in 1924 that used laminated layers of steel for extra protection. Master Lock was founded in 1921 by Harry Soref, P.E.
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